Sam Nicholls is the Sr. Director of Public Cloud Product Marketing at Veeam, with 10+ years of sales, alliance management, and product marketing experience in IT. Sam has evolved from his on-premises storage days and is now laser-focused on spreading the word about cloud-native backup and recovery, packing in thousands of viewers on his webinars, blogs, and webpages. When he isn’t spending time with power users from the AWS, Azure, and GCP communities, he can be found dressed up as a prince or a pony while watching “The Mandalorian” with his daughter and son.