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Veeam vs. Rubrik
Backups are Only Half the Battle — Veeam Wins the War on Recovery With:
- Better Detection and Recovery from Cyber Attacks
- Lower TCO and Increase Cost Predictability
- Minimal Data Loss and Downtime
- Automated Documentation to Meet Compliance
- Available for Any Hardware
- Building a Cyber-Resilient Data Recovery Strategy White Paper
- Veeam vs. Rubrik Executive Brief
- Veeam Data Platform Feature Comparison
Feature Comparison
Why Choose Veeam Over Rubrik
| Feature | Veeam Benefits | Rubrik Limitations |
| Cyber Recovery | ||
| Threat detection during backups |
Real-time threat detection and mitigation during backups, with IoC tools scanner, entropy analysis, signature-based analysis to quickly flag known malware, and Recon Scanner for proactive suspicious events alerts in the backup infrastructure. |
Rubrik only detects anomalies after backups, lacks detection methods like signature-based analysis, and relies on cloud-based analysis, which requires an internet connection. |
| Threat detection during recovery |
Ensure clean data restoration and prevent reinfection by scanning data during recovery with built-in Threat Hunter, a signature-based malware detection engine, and a YARA engine to create custom malware detection patterns (rules). |
Rubrik lacks signature-based malware scanning, blocks third-party tools, and relies only on onboard tools, risking missed threats during restore. |
| Clean room recovery |
Automatically recover clean data with Secure Restore, which scans restore points for malware in an isolated cleanroom during recovery. |
Rubrik lacks true clean room capabilities, leaving businesses at risk of reinfecting themselves. Their approach forces customers to either trust compromised data or spend extra time manually validating backups. |
| Cyber incident response services |
Veeam offers the most comprehensive set of in-house incident response services, combining patent-pending threat assessment technology, pre-incident ransomware educational sessions, and ransomware recovery services. |
Rubrik relies on external incident response partners like Mandiant, leading to delayed response times, fragmented communication, and limited in-house expertise. Their reactive approach means businesses face longer downtime and higher recovery risks when cyber threats strike. |
| Costs | ||
| Software licensing |
Veeam’s front-end instance licensing offers predictable pricing as data grows, as it does not require extra licenses due to factors such as creating backup copies, extending retention periods, or getting lower data reduction. |
Rubrik’s back-end capacity-based licensing penalizes you for data growth, making budgeting unpredictable while requiring extra licenses for things like extra backup copies, longer retention period, and poor data reduction. |
| Hardware |
Eliminate vendor lock-in and optimize costs while ensuring seamless scalability, thanks to Veeam’s hardware agnosticism, which lets you (re)use any hardware that fits your performance needs and budget. |
Rubrik supports few hardware vendors, locking you in a set of hardware series and models that may not fit your budget. |
| Architecture |
Pay only for the infrastructure you need with Veeam’s modular architecture. Deploy and pay only for the compute or storage you need, not full appliances each time. |
Rubrik’s rigid, appliance-based architecture makes scaling costly. You must buy full appliances each time you need to scale, even if you just need a few more TBs. You are stuck with what Rubrik dictates, not what your business needs. |
| Recovery | ||
| Recovery to the cloud |
Easily and cost-effectively recover any workload to the cloud with direct restore to AWS, Azure, or Google Cloud without the need for additional software, hardware, or licensing. |
Incurs unnecessary costs and complexity to restore to the cloud, as Rubrik must deploy appliance clusters and VMware in the cloud before recovering data there. |
| Cross-platform recovery |
With cross-platform recovery for the broadest set of platforms, you can recover data even if the original hypervisor or cloud is unavailable: VMware, Hyper-V, Nutanix AHV, Oracle VM, Red Hat VM, Proxmox, AWS, Azure, and Google (e.g., VMware to AWS). |
How do you migrate or recover data if the original hypervisor is no longer available, as Rubrik lacks cross-platform recovery? The only option is a costly recovery to the cloud. |
| RPO & RTO |
Meet the lowest RPO and RTO, down to seconds or minutes, thanks to instant recovery for VMs, physical machines, workstations, apps, and NAS, storage snapshot orchestration, and CDP-based replication. All in one platform! |
Rubrik cannot meet the RPO and RTO of seconds or minutes that critical data sets require, as it only recovers from backups (No storage snapshot or VM replica) and lacks instant recovery for some workloads. |
| Orchestration | ||
| Recoverability verification |
Automatically verify that recoveries will succeed thanks to isolated and robust data recoverability tests (e.g., application tests) and recovery plan verifications for backup, storage snapshot, VM replication, and CDP-based VM replication. |
Rubrik’s recovery verification is only for VMware, only for backups, and is limited to basic boot tests. |
| Recovery orchestration |
Eliminate manual work by creating sophisticated recovery orchestration plans for backup, storage snapshot, VM replication, and CDP. Creating orchestration plans is easy; drag-and-drop steps from a list of 25+ pre-built steps into your plans! |
Rubrik forces you to manually execute steps of your recovery plans, as it does not offer advanced orchestration plans like Veeam. They do not provide orchestration for CDP, VM Replication, or storage snapshots either. |
| Documentation |
Effortlessly provide reporting to executives and board members for compliance with automated and detailed recovery plans, recovery tests, and recovery process reports that document each step of these processes. |
Rubrik does not provide such detailed recovery orchestration reports. |
| Hardware | ||
| Hardware agnosticism |
Control hardware costs and avoid hardware lock-in, as Veeam enables you to use any server or storage vendor from 70+ vendors. |
Rubrik only supports three server vendors and a limited number of models from each server type, severely limiting customer choice and driving up costs. |
| Hardware integrations |
Integrating Veeam with your storage enhances backup and recovery. Veeam orchestrates storage snapshots for 70+ storage arrays and integrates them with over eight deduplicating appliances. |
Rubrik cannot leverage your hardware to accelerate backup and recovery, unlike Veeam. It integrates only with a handful of arrays and only orchestrates backup from storage snapshots, not recovery. |
| Portable backup files |
Enjoy the ultimate data portability of Veeam’s self-describing backup files, which do not depend on any infrastructure components. You can easily move them around and restore them, even if you have lost backup servers. |
Rubrik stores backups in a proprietary format that inhibits restoring from anything other than a Rubrik appliance, leading to vendor lock-in and possibly the inability to restore at all. |
Is Veeam Better Than Rubrik?
Don’t just take our word for it – see what these users have to say.
