Co-authored by Salesforce Ben and Veeam, this eBook explores the rapid growth of generative AI, businesses that are integrating this technology, and the enhanced productivity that will improve customer experiences. However, the true potential of generative AI is unlocked only with high-quality data. This eBook ventures into the importance of good data and the necessity of robust backup solutions. It delves into strategies for maintaining high-quality data, best practices for implementing effective backups, and how these elements work together to maximize the benefits of generative AI. Protecting data ensures the integrity and continuity of AI applications, securing business productivity and innovation.