Whether it’s customer details, financial records, intellectual property, or operational data, organizations rely heavily on this information for their day-to-day functions. But with the growing threats of data loss, cyberattacks, and other risks — and as traditional backups can be complex, difficult to manage and setup, and require a lot of expertise your organization simply doesn’t have or can’t afford — how can businesses ensure that their critical data is always protected and recoverable?
This is where Backup as a Service (BaaS) steps in. BaaS provides a reliable, cloud-based approach to data protection, allowing businesses to swiftly deploy a backup solution and quickly recover their vital data in the event of an outage, disaster, or cyberattack.
What is Backup as a Service (BaaS)?
Backup as a Service, or BaaS, is a cloud-based solution that enables businesses to outsource the management of their backup and recovery processes to a third-party provider. This service covers everything from data storage and backup infrastructure to ongoing maintenance and data recovery.
Instead of traditional on-premises backup systems, businesses use BaaS to securely manage backup operations via the provider’s cloud infrastructure. Going further, there are varying levels of management available when using BaaS:
- Businesses can choose a fully managed option, where all backup and restore operations are handled by the provider.
- Businesses can opt to retain control over their backups and restores while offloading only the infrastructure management to the service provider.
It is worth noting that BaaS is frequently offered directly by backup vendors. However, BaaS can also be leveraged via managed service providers (MSPs) within the backup vendor’s partner ecosystem, granting even further flexibility to your SLAs and providing a tailored approach to your data.
Key Benefits of BaaS
- Ease of Setup
- Quick Deployment: Backup services are often the easiest way to introduce a backup to your environment. Through a straightforward, web-based user interface, backup services can be implemented within minutes. No software downloads or infrastructure setup is needed, ensuring a hassle-free experience.
- Cost-Efficiency
- Eliminates Capital Expenditure: BaaS removes the need for businesses to invest in their own backup hardware and software.
- Scalable Costs: With pay-as-you-go pricing models, businesses can scale their backup capacity as needed, avoiding unnecessary upfront expenses.
- Scalability
- Growth-Friendly: As your business expands, so does your data. BaaS solutions easily scale to accommodate growing data volumes without requiring costly hardware upgrades.
- Reliability and Accessibility
- High Availability: Cloud-based backups are designed to ensure your data is always accessible, even during a disaster.
- Redundant Storage: Data is often stored across multiple data centers, adding an extra layer of protection against data loss.
- Ease of Management
- Outsourced Expertise: With fully managed BaaS, service providers handle all technical aspects of backup and recovery, allowing your IT staff to focus on other critical tasks.
- Centralized Management: Most BaaS solutions offer a simple, user-friendly console to monitor backups, configure policies, and manage recoveries.
- Security
- Robust Protection: BaaS providers typically implement advanced security measures, including encryption, access controls, and multi-factor authentication, to keep your data safe from unauthorized access and cyber threats.
- Monitoring and Analytics: Managed service providers perform regular health checks, resolve issues, and provide proactive support to address problems before they impact operations or data integrity.
How Does BaaS Work?
- Data Selection
- Businesses identify the critical data that needs to be backed up, ranging from simple files and folders to complex databases, virtual machines, and applications.
- Backup Schedule
- Organizations have the flexibility to create a customized backup schedule tailored to their specific Recovery Point Objectives (RPOs).
- Alternatively, organizations can choose to let the service provider manage the scheduling process, ensuring it aligns with their unique business needs.
- Data Transfer and Storage
- The selected data is securely transmitted over the internet to the BaaS provider’s cloud infrastructure, where it is stored in a secure, redundant environment. This ensures that data is protected against loss and remains accessible when needed.
- Data Recovery
- In the event of data loss, corruption, or a cyberattack, businesses can easily initiate a recovery process through the BaaS provider’s console, restoring data to its original or a new location.
- Alternatively, businesses can work with their managed service provider to conduct recovery on their behalf.
Why Businesses Are Turning to BaaS
- Rising Data Volumes
- With the exponential growth in data generation, businesses need scalable solutions like BaaS to manage this increase without compromising protection.
- Cybersecurity Threats
- The rise in ransomware and other cyber threats has made off-site backups more critical than ever. BaaS provides a secure, off-site backup solution that safeguards data against these risks.
- Remote Work
- As remote work becomes more common, businesses need to ensure that their data is protected regardless of where employees are located. BaaS offers the flexibility needed to support a distributed workforce.
- Focus on Core Business
- By outsourcing the complexities of data protection to BaaS providers, businesses can focus more on their core operations and growth strategies.
- Cost Savings
- The all-inclusive bundled offerings of BaaS make backups more affordable than traditional models, especially with offerings like unlimited storage.
- Outsourcing backup expertise usually means being able to keep a lean, agile team, without having to hire additional staff to manage backup operations.
Choosing the Right BaaS Provider
When selecting a BaaS provider, consider the following factors:
- Security: Ensure the provider has robust security measures, such as encryption and multi-factor authentication (MFA).
- Reliability: Choose a provider with a strong track record for uptime and data availability.
- Scalability: The solution should be able to grow alongside your business without requiring significant changes.
- Ease of Use: A user-friendly interface is crucial for simplifying backup management and recovery.
- Support: Opt for a provider that offers comprehensive, 24/7 customer support.
- Level of Management: Choose a provider that fits with the level of management your business requires, ranging an on-hands approach to one that is fully managed.
Backup as a Service (BaaS) offers businesses a modern, efficient, and cost-effective way to protect their critical data. By transferring the complexity of backup and recovery to a trusted provider, businesses can focus on their core competencies, secure in the knowledge that their data is always protected and accessible.
Veeam: A Leader in BaaS
Veeam stands out as a leading provider in the BaaS market, offering a comprehensive suite of data protection solutions that cater to businesses of all sizes. With Veeam, businesses can protect their data across physical, virtual, and cloud environments with ease, ensuring fast and reliable recovery in any situation. Veeam also works with a large ecosystem of managed service provider partners to help you meet your backup and disaster recovery objectives with customized SLAs.
If you’re looking for a BaaS provider that can deliver peace of mind and allow you to focus on growing your business, Veeam and our ecosystem of Veeam Cloud & Service Provider partners are the clear choice.
Learn more about Veeam’s cloud-native backup and storage services, or learn how you can leverage one of our managed service provider partners.
