In today’s rapidly evolving business landscape, organizations have increasingly turned to managed service providers (MSPs) to meet their IT needs. From fulfilling tactical operations to ensuring expertise and providing backup and disaster recovery (DR) services, MSPs play a vital role in supporting as-a-service requirements for a variety of organizations.
By understanding these demands, MSPs can better align their services to meet the evolving needs of their clients and foster long-lasting partnerships.
What Organizations Want in “as a Service” from MSPs
IT teams have high expectations for the level of hands-off services their MSP partners can provide. To meet these expectations, MSPs must bring a wealth of expertise to the table.
The top concerns noted in the latest Cloud Protection Trends Report included not only cyber capabilities, but improved protection for SaaS applications such as Microsoft 365 and cloud environments too, including AWS, Microsoft Azure, and Google Cloud. As more workloads become hybrid, data will only become trickier to secure and protect, especially when managing multiple customer environments.
To provide top-tier expertise, it is crucial that MSPs stay up to date with the latest security features and backup best practices that benefit all types of environments. As technology evolves and new security measures emerge, organizations increasingly rely on MSPs for their expertise in configuring IT environments and capabilities to ensure they remain at the forefront of cyber protection.
Fulfilling Organizational Needs in Tactical Operations
Many organizations face enough challenges in effectively managing their production IT environment, let alone their backup and recovery systems. Often, this situation arises from a lack of expertise or dedicated personnel to handle day-to-day tactical operations. This often leads to backup becoming a low priority. As an MSP, this presents an opportunity to bridge this gap and fulfill the educational and tactical needs many organizations have when it comes to backup and recovery. The top three tactical requirements organizations want to see from managed services are:
- Around-the-clock monitoring of production infrastructure
- Monitoring and alerting of backup infrastructure
- Business continuity and disaster recovery (BCDR)
As an MSP, you play a crucial role for organizations of all sizes in ensuring data safety and operational resilience. By educating your customers on key principles like the 3-2-1-1-0 Rule for backup and recovery, you establish yourself as a trusted advisor, which goes a long way to enhancing your reputation and driving revenue growth for your business.
Meeting Demands for Expertise in BaaS and DRaaS
IT teams have diverse expectations regarding the level of expertise and hands-off services offered by their MSP partners. While organizations commonly adopt BaaS to safeguard their data, DRaaS takes recovery efforts to the next level.
Managing DR is a significant undertaking. Recognizing this, numerous organizations opt to outsource their DR planning, response, and recovery operations to industry experts. By offering DRaaS, you can broaden your service portfolio and meet the increasing demand for comprehensive DR solutions and strategies.
Providing a DRaaS offering demonstrates your expertise in infrastructure resilience, data protection, and business continuity.
Veeam can support partners like you in capitalizing on these trends. Veeam offers MSPs the technology, monthly licensing, and tools to provide flexible, revenue-generating BaaS and DRaaS offerings to a variety of IT landscapes and organizational types across the globe.
To learn more about cloud trends and insights for MSPs, check out this executive brief. We dive further into the topics and insights above gained from the Cloud Protection Trends 2024 report.
