As a service provider that delivers managed backup services, many of the customers you serve are rapidly adopting hyper-scale public cloud platforms such as AWS, Microsoft Azure and Google Cloud as part of a hybrid or multi-cloud strategy — and relying on you to help them protect this data along the way. In fact, over 50% of respondents surveyed said their organization is considering a hybrid-cloud strategy by 2024. Although competing against these large public cloud providers to deliver Infrastructure and Platform as a Service solutions may not be advantageous, managing and protecting this data is still a critical need and a profitable opportunity.
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